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The Best of Onion Labs’ Sponsored Videos

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When it comes to entertainment and shock value, no one has The Onion beat. Here are seven top brands capitalizing on the humor. Bored employees have been turning to The…

Chewbaca

The IRS Might Be Next to Ask for Chewbacca Mom’s Autograph

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Candace Payne’s viral Facebook video (156 million and counting) was a genuine moment of levity in a hypercritical world, and because she mentioned Kohl’s and Star Wars, she unintentionally set…

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The Future of Media Has a Youthful Face

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A whole new audience of Millennials and Generation Z engaging with publishers in ways they never dreamed possible. Editorial staff levels are growing again, and youthful readers obsessed with their…

Netflix

65% of the World Watches Video on Demand and It’s Changing Advertising

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A new report shows the world of on-demand video is growing, and it’s impacting the way advertisers reach consumers. In the past few years, the number of people watching video…

cosmetics

Cosmetics Brands Paint the Spectrum of Content Marketing Assets

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Women have a lot of choices when it comes to beauty, but these cosmetic companies are using content to make their presence known. Americans spend $8 million on cosmetics every year….

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Doctors Are Risking Their Careers by Responding to Online Reviews

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If a health provider even acknowledges someone as a patient online it’s against the law, but that hasn’t stopped many of them from waging verbal disputes on Yelp and other…

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The State of the Marketing Arts (and Sciences), According to Ann Handley

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Ann Handley, Chief Content Officer at MarketingProfs, shares her take on the art, science, and heart of marketing. For several years, content marketing has been the best invention since sliced…

Impact

41% of Content Marketers Show Positive ROI – What’s the Real Impact of Your Content​?

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All content is not created equal. To figure out the real impact of your content marketing efforts, you need to go beyond SEO traffic, tweets and shares. Leading influencers and…

B2B

The 50 B2B Marketing Stats You Should Know

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There’s good reason for the rise of content marketing, and the numbers tell the story. B2B marketers face specific content marketing challenges. Here are 50 things every B2B marketer needs…

BetterVisuals

55% of Brands Will Prioritize Visual Content in 2016 – Will You?

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About 55% of brands plan to prioritize more visual content in 2016, according to CMI’s B2C 2016 report. How can you lift your brand’s visual marketing efforts in collaboration with…