izea_contentmarketing

How Content Marketing Makes the World a Better Place

How Content Marketing Makes the World a Better Place

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Marketing gets a bad rap for persuading people to buy products they don’t need. But marketing makes lives easier across the globe by raising awareness of the perfect solution. Just…

Ways Your Mother Lied to You About Content Marketing

5 Lies Your Mother Told You About Content Marketing

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We’ve all heard at least one of the following whoppers. But, did you know that many of the funny fibs that your mom told you when you were little can…

Choosing the Right Hashtag

Why Choosing the Right Hashtags Matters

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Before 2007, people mostly associated the pound sign (#) with the button they had to press to reach an operator on a phone. But after 2007, the humble pound sign…

67% of LinkedIn Users Tout Themselves as ‘News Junkies’

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There’s a new audience waiting for brands on LinkedIn, marketers just need to know how to grab hold of it. On this social platform, it’s all about news. Although many…

Twitter vs. Snapchat: Dueling for Snippets and Snapshots

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With last month’s news of Vine closing its doors, short-form content platforms are battling for advertising dollars among a dwindling group. Social media channels like Vine have ebbed and flowed…

5 Examples of Terrible Content That Performed Better Than Beyoncé

5 Examples of Terrible Content That Performed Better Than Beyoncé

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Viral content marketing is somewhat mysterious. Many brands try hard — and fail — to achieve the status of internet sensation, proving that it’s not something that can be forced….

Visual Content Marketing

Why Content Marketers Prefer Images Over Written Blog Content

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Why write it when you can show it seems to be the thinking behind many content marketing decisions these days. The content landscape is becoming an ever more visual place,…

70% of Marketers Lack a Solid Content Strategy

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Content marketing involves more than simply churning out social posts, blogs and articles while hoping something resonates with an audience. Despite this, the majority of marketers seem to be driving…

KFC and ASMR: Marketing to an Underground Sensation

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Nowadays, companies are expected to produce content that is visually and audibly appealing. When it comes to video marketing, where a brand’s content reaches viral status every other day, standing…

40% of Holiday Shoppers Start Buying Before Halloween

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Holiday shopping is one of the biggest opportunities for brands to cash in on consumer activity through clever marketing content. With the right tactics in place, launching marketing campaigns before the…