izea_contentmarketing

Value of Content Marketing

Value of Content Marketing

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Everywhere you go, it seems that someone is talking about how great content marketing is. Searches for the phrase “content marketing” on Google remained pretty steady from 2004 through 2010,…

World Without Content Marketing

What the World Would Be Like If Content Marketing Didn’t Exist

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Imagine a friend texts you a link to a video, so you click on it. Turns out it’s a funny sketch on the dangers of smoking. Later that day, you’re…

Mix Content & Influencer Marketing

Mix Influencer & Content Marketing For Big Wins

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Should your brand focus on developing a content marketing strategy, or focus on influencer marketing? More and more, the answer to that question should be “both.” In recent years, both…

Snapchat Content Marketing

What Is Snapchat Content Marketing?

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Snapchat isn’t like those other social media networks. While content you publish on Facebook, Twitter, or Instagram stays there forever (or until you delete it), what you publish on Snapchat…

Content Marketing Secrets

5 Content Marketing Secrets You’ll Wish You Knew Sooner

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These days, it’s unlikely you’ll run into a marketer who hasn’t heard of or used content marketing in some form or another. The 2017 State of the Creator Economy study…

20 Myths About Content Marketing You'd Be A Fool To Believe

20 Myths About Content Marketing You’d Be A Fool To Believe

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Content marketing isn’t exactly new — you can trace the practice all the back to Benjamin Franklin and his publication of “Poor Richard’s Almanack” in the 1700s. Although content marketing…

Sponsored Video Content Marketing

Why 20 Percent More Marketers Use Sponsored Video

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In 2015, just 24 percent of marketers had ever used sponsored video as part of an influencer marketing campaign. Just one year later, that number had increased to 44 percent,…

Content Marketing Examples

15 Excellent Examples of Content Marketing Done Right

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If you want your brand’s content to stand out, it helps to learn from the best. What makes a piece of content great? For one thing, it needs to be…

Content Marketing Influence

10 Steps to Build Influence With Your Content Marketing

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Content marketing: Everyone’s doing it these days. But what separates effective content marketing from not-so-great content marketing? Influence and authority. Content can be an excellent way to establish your brand…

Killing Content

5 Ways You’re Killing Your Content

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Your brand writes a blog post or partners with an influencer on social media, and the response is…nothing. While you know that the competition is tough out there (thanks to…