izea_contentmarketing

Blast from the Past: Why Nostalgia Wins in Content Marketing

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Nostalgic memories—those positive feelings tied to the past—are nuggets of marketing gold that can yield dividends for decades, and some big brands are successfully seizing the moment. Why does nostalgia…

Ways Your Mother Lied to You About Content Marketing

5 Lies Your Mother Told You About Content Marketing

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We’ve all heard at least one of the following whoppers. But, did you know that many of the funny fibs that your mom told you when you were little can…

16 Content Marketing Facts That'll Make Your Hair Stand on End

16 Content Marketing Facts That’ll Make Your Hair Stand on End

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As a constantly evolving field, content marketing is hard work. From custom content writing to social media engagement, understanding online users’ tendencies, preferences, and needs can make or break a…

40% of Holiday Shoppers Start Buying Before Halloween

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Holiday shopping is one of the biggest opportunities for brands to cash in on consumer activity through clever marketing content. With the right tactics in place, launching marketing campaigns before the…

KFC and ASMR: Marketing to an Underground Sensation

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Nowadays, companies are expected to produce content that is visually and audibly appealing. When it comes to video marketing, where a brand’s content reaches viral status every other day, standing…

5 Examples of Terrible Content That Performed Better Than Beyoncé

5 Examples of Terrible Content That Performed Better Than Beyoncé

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Viral content marketing is somewhat mysterious. Many brands try hard — and fail — to achieve the status of internet sensation, proving that it’s not something that can be forced….

The Influencers Recap

The Influencers Recap

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A recent episode of 60 Minutes featured a segment called “The Influencers,” which highlighted just how influencer marketing works. They spoke with social media stars like Kim Kardashian, Logan Paul,…

Generate 9x More Leads with Long-Form Content

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With more handheld gadgets than ever, print magazines aren’t the only medium readers are using to enjoy long-form content. The Long-Form Content Champion Long-form content, or an article longer than…

I Can’t Believe It’s Not (Email) Spam!

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According to a 2015 Deliverability Benchmark Report by Return Path, one in five emails sent never makes its way to an inbox, likely trapped or blocked by spam filters. You’ve…

So Long Shaky 360: Facebook Nixes Nauseating Playback

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From implementing reactions to an anti-clickbait algorithm, Facebook has made a ton of changes over the past year. But Facebook 360 tops the list of improvements — and it’s only…