izea_contentmarketing

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How 5 Pros Made Their Careers in Content Marketing

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The pros in content marketing circles have moved in different ways to get where they are today. Here’s how some of them made it to the top. Many of today’s…

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Vine’s Longer Videos Keep the Platform Relevant

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Vine’s new test of longer content (140 seconds) can keep it competitive with Facebook, Instagram, and Periscope. Video content creators using Vine for content marketing and Twitter for distribution just…

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Ad Blockers Even Stymie Facebook

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Even Facebook is tired of being bullied by ad blockers. The social network announced this month plans to make it harder for ad-blocking software to detect whether a post is…

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These KPIs Are Integral to Content Marketing Campaigns

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KPIs are crucial to content marketing success. Knowing how (and why) to measure conversions, site traffic, consumption, engagement and other areas is crucial. In content marketing circles, campaigns are typically judged by whether…

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Summer & Fall 2016: Content Marketing Conferences To Attend

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Our list of the 10 top content marketing events scheduled for autumn 2016, including Content Jam in August (Chicago), the mega Content Marketing World in September (Cleveland) and Hubspot’s Inbound conference in…

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HBO Makes “Fake” Brand Content Legitimate

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WARNING: If you’re a fan of “Veep” and haven’t caught up with the latest episodes concerning Jonah Ryan’s latest exploits, there’s a spoiler in this post. As part of HBO’s promotion…

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The Big 5 for Live Video (For Now)

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It’s a video-mad web world. LinkedIn has just added native video in its feeds, Facebook has expanded its Live Video and Snapchat, Instagram, and Twitter are running hard to stay…

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LGBT Community 2x More Likely to Show Interest in Mobile Ads

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A growing number of marketers are gearing messages toward the Lesbian, Gay, Bisexual and Transgender (LGBT) audience, but until recently, there wasn’t a lot of data specifically about the media…

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These TV Shows Are Dominating the Power of Social Media

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Creating content for one channel, especially television, isn’t easy. But these brands are storming social media to engage viewers on the second screen, too. Creating a social presence around a…

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57% of Marketers Still Struggle with Content Creation

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Creating content is a challenge for marketers, especially since nobody can agree on the right content length. In the next 12 months, says the Content Marketing Institute (CMI), 51% of B2B marketers…