izea_contentmarketing

Blast from the Past: Why Nostalgia Wins in Content Marketing

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Nostalgic memories—those positive feelings tied to the past—are nuggets of marketing gold that can yield dividends for decades, and some big brands are successfully seizing the moment. Why does nostalgia…

Ways Your Mother Lied to You About Content Marketing

5 Lies Your Mother Told You About Content Marketing

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We’ve all heard at least one of the following whoppers. But, did you know that many of the funny fibs that your mom told you when you were little can…

Content Marketing SEO

The Role of SEO in Content Marketing Strategy

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As a marketer, you know that the content you produce isn’t worth anything if no one sees it. With the rise of social media and influencer marketing, many marketers are…

70% of Marketers Lack a Solid Content Strategy

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Content marketing involves more than simply churning out social posts, blogs and articles while hoping something resonates with an audience. Despite this, the majority of marketers seem to be driving…

KFC and ASMR: Marketing to an Underground Sensation

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Nowadays, companies are expected to produce content that is visually and audibly appealing. When it comes to video marketing, where a brand’s content reaches viral status every other day, standing…

5 Examples of Terrible Content That Performed Better Than Beyoncé

5 Examples of Terrible Content That Performed Better Than Beyoncé

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Viral content marketing is somewhat mysterious. Many brands try hard — and fail — to achieve the status of internet sensation, proving that it’s not something that can be forced….

Guide To Writing Effective Content

10-Step Guide to Writing Effective Website Content

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Content writing for websites is all about the reader. Engage, inform, and entertain the reader to hold his attention and move him through the marketing funnel. There are many types…

40% of Holiday Shoppers Start Buying Before Halloween

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Holiday shopping is one of the biggest opportunities for brands to cash in on consumer activity through clever marketing content. With the right tactics in place, launching marketing campaigns before the…

I Can’t Believe It’s Not (Email) Spam!

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According to a 2015 Deliverability Benchmark Report by Return Path, one in five emails sent never makes its way to an inbox, likely trapped or blocked by spam filters. You’ve…

Generate 9x More Leads with Long-Form Content

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With more handheld gadgets than ever, print magazines aren’t the only medium readers are using to enjoy long-form content. The Long-Form Content Champion Long-form content, or an article longer than…