izea_contentmarketing

Content Marketing Plan

Creating a Content Marketing Plan

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According to tradition, it was Benjamin Franklin, the father of content marketing, who said “those who fail to plan, plan to fail.” While Franklin probably wasn’t referring to today’s content…

World Without Content Marketing

What the World Would Be Like If Content Marketing Didn’t Exist

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Imagine a friend texts you a link to a video, so you click on it. Turns out it’s a funny sketch on the dangers of smoking. Later that day, you’re…

User Generated Content

User-Generated Content Marketing

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At the end of the day, what do you want your brand’s content marketing to accomplish? You can list goals like boost conversions, generate leads, and increase sales, but really,…

Overcoming Writers Block

Content Marketing Tools for Overcoming Writer’s Block

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You’re ready to write, so you sit down, open up Google Docs or WordPress, and…nothing. You’re blocked, and have no idea where to begin. Writer’s block has been around pretty…

Content Marketing Quotes

10 Content Marketing Quotes From Industry Influencers

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How do you do content marketing right? If you’re looking for inspiration or advice to get your brand’s content marketing campaign up and running, pay attention to these content marketing…

20 Myths About Content Marketing You'd Be A Fool To Believe

20 Myths About Content Marketing You’d Be A Fool To Believe

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Content marketing isn’t exactly new — you can trace the practice all the back to Benjamin Franklin and his publication of “Poor Richard’s Almanack” in the 1700s. Although content marketing…

Mix Content & Influencer Marketing

Mix Influencer & Content Marketing For Big Wins

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Should your brand focus on developing a content marketing strategy, or focus on influencer marketing? More and more, the answer to that question should be “both.” In recent years, both…

Snapchat Content Marketing

What Is Snapchat Content Marketing?

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Snapchat isn’t like those other social media networks. While content you publish on Facebook, Twitter, or Instagram stays there forever (or until you delete it), what you publish on Snapchat…

Content Marketing Secrets

5 Content Marketing Secrets You’ll Wish You Knew Sooner

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These days, it’s unlikely you’ll run into a marketer who hasn’t heard of or used content marketing in some form or another. The 2017 State of the Creator Economy study…

Content Marketing Examples

15 Excellent Examples of Content Marketing Done Right

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If you want your brand’s content to stand out, it helps to learn from the best. What makes a piece of content great? For one thing, it needs to be…