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Summer & Fall 2016: Content Marketing Conferences To Attend

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Our list of the 10 top content marketing events scheduled for autumn 2016, including Content Jam in August (Chicago), the mega Content Marketing World in September (Cleveland) and Hubspot’s Inbound conference in…

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Vine’s Longer Videos Keep the Platform Relevant

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Vine’s new test of longer content (140 seconds) can keep it competitive with Facebook, Instagram, and Periscope. Video content creators using Vine for content marketing and Twitter for distribution just…

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Warner Brothers Settles FTC Charges, Leaves Advertisers Searching for Rules of Paid Influencers

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After paid online video reviews of the game Middle Earth: Shadow of Mordor received 5.5 million views but didn’t include proper disclosures as sponsored content, the FTC noticed, and so…

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57% of Marketers Still Struggle with Content Creation

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Creating content is a challenge for marketers, especially since nobody can agree on the right content length. In the next 12 months, says the Content Marketing Institute (CMI), 51% of B2B marketers…

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Add to Cart? “Death Care” Is an Online Shopping Category

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The world of eCommerce has allowed consumers to literally buy anything online — even their final purchases. Whether you’re planning ahead (like way ahead) or unfortunately have to plan a…

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HBO Makes “Fake” Brand Content Legitimate

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WARNING: If you’re a fan of “Veep” and haven’t caught up with the latest episodes concerning Jonah Ryan’s latest exploits, there’s a spoiler in this post. As part of HBO’s promotion…

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Companies Are Using Pokémon Go to Catch All the New Business

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The augmented reality game can be an incredible outlet for creative marketers. In less than a week, millions — that’s right, millions — of children and adults with a strong…

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Can You Finish This Sentence? The Average Human Attention Span Is 8 ½ Seconds

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Short attention spans, which may be the result of new electronic tools and information formats, present a challenge for content marketers. There may be disagreements and diverging viewpoints the optimum length…

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5 Creative Ways Brands Celebrate The Fourth of July

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The content marketing that made us see fireworks last year. The holiday weekend isn’t an excuse for a social media account to go on vacation. Many brands have taken the Fourth of July…

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65% of the World Watches Video on Demand and It’s Changing Advertising

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A new report shows the world of on-demand video is growing, and it’s impacting the way advertisers reach consumers. In the past few years, the number of people watching video…