Snark

Internet Trolls Are Human Garbage

By March 11, 2016Snark
Don’t waste your time on Internet trolls creating chaos on your site. Spend that time making a loyal customer happy.

It’s every company’s dream to have customers engage with its online content. Brand managers dream of customers retweeting their tweets, posting comments to their Facebook page and leaving messages on their website about the value of their product or service.

But what happens when those comments turn negative and anonymous Internet trolls hijack the conversation.

An Internet troll’s main purpose is to drum up drama by posting negative or extraneous comments on social media, blog posts and the comment section of websites. As they say in Internet Trolls the Musical, chaos is their only goal.

Comments from Internet trolls have gotten so out of hand that even popular YouTuber Felix “PewDiePie” Kjellberg has permanently disabled the comments section on his videos, which have more than 30 million subscribers. “Comments are my main way to communicate with you bros,” he said when he announced he was banning comments. “I go to the comments and it’s mainly spam, it’s people self-advertising, it’s people trying to provoke … I’m sick of it. I’m going to turn comments off forever.”

However, Marketer Marcus Sheridan says you need to separate the trolls who say hateful things about you and your business online from the people who offer valid, constructive criticism about your product. Listen to these people.

Not sure how to deal with the haters? This video from Derek Halpern offer some sound advice: Ignore them! If they come to your site to harass you, ban them. Don’t waste time fretting over one hater. Instead, spend that energy making a loyal customer happy.

 

Author Lisa Rabasca Roepe

Lisa Rabasca Roepe has been creating content for newspapers, magazines, online outlets, websites and social media for two decades. Her work has appeared in Fast Company, Yahoo, Fast Company, Daily Worth, Men's Journal and many other publications.

More posts by Lisa Rabasca Roepe

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