Not all podcasts are pure entertainment or education. Some are pure content marketing.
There is no denying it. With 46 million listeners, podcasts are definitely the next branded content. And there’s no shortage of podcasts about how to create the best branded content. So it should be no surprise there are podcasts you can classify as content marketing. Their sole purpose is to sell you something while tricking you into thinking you’re being entertained or learning something new.
This podcast is “all about Disney, you and having fun.” Sounds like a giant commercial to me. There’s a reason they call it “infotainment.”
From Nintendo to Xbox, this podcast promises to share all the latest about IGN.com’s video games, including player tips, reviews and new game releases.
Learn the best tips for hydrating your skin and then head to Jersey Beauty Company’s online store to buy products featured in its latest podcast.
Simply put, this is a podcast about specialty grocery store Trader Joe’s by some of Trader Joe’s biggest fans. Learn about new products, favorite products and discontinued products. Just don’t listen when you’re hungry.
Not to be outdone by Shopify, Etsy also has its own podcast about ways to successfully sell using its platform.