Snack

The 50 B2C Marketing Stats You Should Know

By May 16, 2016Snack
There’s good reason for the rise of content marketing, and the numbers tell the story.

There is world of difference between the content marketing needs of a B2C marketer versus those of a B2B marketer. Here are 50 essential facts you need to know to get the most out of your B2C content marketing program:

1: 62% of B2C marketers report using infographics, making it the most widely used content strategy.

2: Of the B2C marketers who use infographics, 63% feel that they are effective

3: 76% of B2C marketers say they use content marketing.

4: 37% of B2C marketers feel their content marketing strategy is effective.

5: Between 2014 and 2015, the percentage of B2C marketers with a documented content marketing strategy grew from 27% to 37%.

6: Between 2014 and 2015, B2C companies increased the amount of total marketing budgets going toward content from 25% to 32%.

7: 16% of B2C marketers discuss their content marketing strategy daily.

8: 32% of B2C marketers discuss their content marketing strategy weekly.

9: 13% of B2C marketers discuss the content marketing strategy only when it’s necessary.

10: 28% of B2C marketers consider content marketing meetings “extremely valuable.”

11: Only 10% of B2C marketers rate their company’s content marketing program as “very effective.”

12: 40% of B2C marketers feel their company’s content marketing program is “neutral” in relation to how effective it is.

13: 77% of B2Cmarketerssay they will increase the amount of content they produce in 2016.

14: Only 2% of B2C marketers report they will decrease the amount of content they produce in 2016.

15: 90% of B2C marketers use social media in their content marketing programs, making it the most popular platform to publish content.

16: 87% of B2C marketers include photos or illustrations in their content.

17: 83% of B2C marketers publish eNewsletters.

18: 82% of B2C marketers produce videos as part of their content marketing strategy.

19: 81% of B2C marketers publish website articles as part of their content marketing strategy.

20: 61% of B2C marketers rate eNewlsetters as an effective content marketing strategy.

21: 67% of B2C marketers feel that in person events are an effective content marketing strategy.

22: 66% of B2C marketers feel that illustrations and photos are an effective content marketing strategy.

23: 67% of B2C marketers feel that social media is an effective content marketing platform.

24: At 94%, Facebook is the most widely used social media platform used by B2C marketers.

25: 82% of B2C marketers use Twitter.

26: 77% of B2C marketers use Youtube.

27: 76% of B2C marketers use LinkedIn.

28: 66% of B2C marketers feel that Facebook is their most effective social media platform.

29: 50% of B2C marketers feel that Twitter is their most effective social media platform.

30: 42% of B2C marketers feel that Instagram is their most effective social media platform.

31: 50% of B2C marketers say they will produce more content in 2016.

32: 30% of B2C marketers feel sales are the most important measurement of content marketing effectiveness.

33: 83% of B2C marketers think sales is their most important content marketing goal of 2016.

34: 64% of B2C marketers rate Search Engine Marketing (SEM) as effective, making it the mostly highly rated method of content marketing paid advertising.

35: 76% of B2C marketers use both SEM and promoted posts in their content marketing strategy.

36: 28% of B2C marketers feel that lack of vision from  higher up is a significant content marketing challenge.

37: 32% of B2C marketers think that finding trained content marketing professionals is a significant challenge.

38: 51% of B2C marketers consider measuring content effectiveness a significant obstacle.

39: 54% of B2C marketers consider creating engaging content a significant obstacle.

40: 44% of B2C marketers feel that consistently producing content is a significant obstacle.

41: 40% of B2C marketers think that producing a spectrum of content is a significant obstacle.

42: 40% of B2C marketers marketers use webinars and/or webcasts within their content marketing program.

43: 43% of B2C marketers use mobile apps as part of their content marketing program.

44: 46% of B2C marketers use native advertising as part of their content marketing program.

45: 37% of B2C marketers describe their organization’s content marketing program as “mature.”

46: B2C marketers use an average of seven social media platforms.

47: B2C marketers use an average of four types of paid advertising methods.

48: 43% of B2C marketers feel their companies have a clear content marketing vision/strategy.

49: 54% of B2C marketers think blogs are an effective content marketing platform.

50: 17% of B2C marketers publish new content daily.

Author Mason Lerner

Mason Lerner is a writer and artist living in Austin, TX. He has covered the content marketing and advertising industries for several years. He served as the business editor at the Killeen Daily Herald as well as contributing a small business column to the Houston Chronicle for several years. His work has also appeared in ESPN the Magazine, the Jewish Forward and the Associated Press.

More posts by Mason Lerner

Leave a Reply