The content marketing that made us see fireworks last year.
The holiday weekend isn’t an excuse for a social media account to go on vacation. Many brands have taken the Fourth of July as an opportunity to engage with their consumers with some celebratory content marketing. From Vines to tweets, original videos to White House petitions (yes, really), here are five brands that have made us see fireworks:
Bud Light
Considering that Budweiser literally changed its name to “America” for the summer, we can’t imagine what it has in store for this Fourth of July. But in 2014, Bud Light had a more understated way of going about things. This emoji American flag (which incorporated the beer emoji, of course) was a really clever way to to celebrate the event. And the 142,000 retweets showed that its followers agreed.
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????????????????????????#4thofJuly— Bud Light (@budlight) July 4, 2014
Arby’s
And the only thing that might beat an American flag made out of Bud is an American flag made out of bacon.
Happy #4thofJuly! pic.twitter.com/pXNM6e7K5x
— Arby’s (@Arbys) July 4, 2014
Lowe’s
The home improvement retailer has truly cracked the code on how to create a successful and engaging six-second Vine. In 2013, Lowe’s nod to Independence Day was purely entertaining: It created fireworks out of screwdrivers, pliers, and other tools:
But in 2015, the brand made Vines that were useful and educational to its consumer base — while still embracing the 4th of July theme. Expanding on its “Fix in Six” series, Lowe’s Vined a how-to guide about cleaning BBQs in preparation for the biggest grilling day of the year.
https://vine.co/v/eMqiHllZAvV
Tillamook Cheddar
This West Coast cheese producer took the Fourth of July as an opportunity to take a hard stand against what it calls “Un-American Cheese.” “Everyone knows what processed, or American cheese, is but they don’t know exactly what it is and how it is different from 100 percent natural cheese,” John Russell, CMO for Tillamook, told Adweek.
The company also launched a White House petition to get “American” removed from the overly processed cheese’s name.
Petco
For the holiday, Petco created a photo-based listicle on its website chronicling how cat owners could help their independent cats celebrate Independence Day. The list touted foil cat toys to replace fireworks — and natural anxiety and stress medications for real fireworks. While the article was spot on, one Facebook commenter noted, “My cat just hides in the closet.”
