Snack

Complex Industries Develop Micro-Moment Strategies, Bring in Cash

By September 14, 2016Snack
More companies are now boiling down complicated transactions like buying a home or investing in the stock markets into easy-to-use mobile apps.

Mobile smartphone users are attempting more complex tasks on their devices, opening the door for companies to simplify cumbersome purchasing tasks and drive more online revenues.

According to data from Think Google, 90 percent of smartphone users have used their phone to make progress toward a long-term goal or multi-step process while “out and about,” a phenomenon known as “micro-moments.”

Micro-moments are further evidence of the power of mobile, and the further erosion of customer patience. Customers want what they want when they want it. More B2C businesses are looking to capitalize on this shift, including businesses with more complex transactions like investing, shopping for a mortgage, or buying a car. Here are five of the more interesting attempts by companies to build mobile apps that help make complicated transactions easier to accomplish:

Rocket Mortgage

Billed as “push button, get mortgage” the strategy behind Rocket Mortgage from Quicken Loans is to make the process fast, and completely online.

A Smartphone App to Build a Smartphone App

Buildfire created an easy-to-use interface for mobile to help business owners build mobile apps.

Cars for Sale

Autotrader is helping customers find new, used, and certified cars, and complete the transaction online. There are a number of car buying apps now, the lesson here being that a process that once took spending time at dealership or car center is now completely online.

Revisit Old Student Loans

Refinancing those wretched student loans is a snap with Sofi’s mobile app. Billed as a modern finance company, Sofi’s digital presence is a big reason why the company continues to grow.

Investing Toward Your Future

Robinhood, a free mobile app and service further opens the financial markets to the public. Buying and selling stocks is billed as easy and free.

Author Adam Ross

Adam Ross' work has appeared in The Washington Post, The Fiscal Times, and Government Executive Magazine. He has covered the 2008 presidential election, the Ted Stevens corruption trial, the nomination of supreme court justice Sonia Sotomayor, and conducted research work on the Pulitzer Prize-nominated series Careless Detention. He has also developed media courses for Georgetown University's graduate journalism school and guided content strategy for various Fortune 500 companies.

More posts by Adam Ross

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