You could pay thousands of dollars and go into debt to learn a new skill or expand your existing knowledge of content marketing. Alternatively, you could enroll in one of a number of free content marketing courses available from some of the biggest names in digital marketing and content, and boost your skill set and knowledge that way.
Whether you want to earn a certification in content marketing or just want to get a leg up when it comes to strategy, these five free courses are worth checking out.
5 Free Content Marketing Courses
Google Digital Garage
Google offers a “digital garage” full of courses on topics ranging from search to social media. The garage is divided up by topics, with each topic offering several lessons or tutorials. You have the option of picking and choosing from the lessons and topics as you wish, or signing up for the certification track.
If you decide to go the certification route, you will earn a certificate from Google and the IAB Europe after you’ve completed every course.
Hubspot Content Marketing Certification
Hubspot offers a range of free certification programs and courses, one of which is a four-hour content marketing certification program. So far, more than 100,000 marketers have taken the courses and earned the certification.
During the program, you’ll participate in 10 classes, which cover topics such as analytics, repurposing content, planning content, promoting content, effective writing, and storytelling. To pass the course and earn your certification, you’ll take a 60-question multiple-choice exam. If you get at least 45 questions right, you’ll get the certificate.
Content Marketing for B2B Enterprises (Udemy)
Udemy is an online learning platform that offers a range of courses. Some of the courses are free, while others charge a fee. Content Marketing for B2B Enterprises is one of the free courses on the platform.
It’s designed for people with a basic knowledge of marketing, search engine concepts, and social media who are looking to learn more about using content marketing to generate leads in the B2B sphere.
The Strategy of Content Marketing (Coursera)
Coursera has some things in common with Udemy. It’s an online learning platform with a range of courses, or MOOCs (massive online open courses). The programs on Coursera typically come from universities and colleges, so they are essentially the equivalent of taking a college level course in the comfort of your workspace or living room.
The Strategy of Content Marketing course comes from the University of California, Davis, and Copyblogger. It’s a five-week program that teaches you how to create and implement a content strategy, and provides advice and guidance for effective copywriting.
Although you can view the videos and complete the course for free, if you wish to receive a certificate of completion, you’ll need to subscribe (Coursera recently switched from charging per course to charging a $49 monthly fee).
CoSchedule Strategic Marketing Course
The Strategic Marketing Course from CoSchedule walks you through the process of putting together a marketing strategy. At the end of the program, you submit your marketing strategy to be graded. If you pass, you walk away as a Marketing Strategy Certified content marketer.
The course includes video workshops, self-assessment quizzes (so you can check your progress), and a Facebook group (so you can interact with others taking the program).
Advancing your career as a content marketer doesn’t have to cost an arm and a leg. Which free content marketing course seems the most appealing to you?