Classic guide gets an upgrade.
If you work in the marketing or public relations industry, you most likely have already heard of or purchased this book. But this fifth edition of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly has once again been updated to keep the New Rules fresh.
First published in 2007, this is the guide for marketing and PR professionals, and has sold more than 350,000 copies in more than 25 languages. The latest edition has a chapter on the newest social media channels (Meerkat, Periscope and Snapchat), and how to incorporate them into your sales and marketing plans. It also gives an update on sales trends, tools and analytical data, and presents more case studies highlighting accomplishments.
Author David Meerman Scott provides the tools so that you can tap into the power of content marketing by speaking directly to and with your audience. He offers insight on how to increase exposure for your company, brand and message, and thereby improve your sales figures. Scott also provides updated case studies which show how companies and organizations of various sizes have used content to reach a hungry and receptive audience for much less than what a major advertising campaign would have achieved.
The New Rules of Marketing and PR is the top-selling book on Amazon in both its direct marketing and public relations lists, proving that the book should be on the desk of anyone who works in or uses marketing or public relations.
Besides being an author of 10 books, Scott is a marketing and sales strategist. He has served as an advisor and speaks on social media, marketing and leadership. Before creating his own company, he was the vice president of marketing for two publicly traded companies and was the Asia marketing director for Knight-Ridder, the media company.
The New Rules of Marketing and PR is available in paperback and as a Kindle e-book.
Review by John T. Garcia