Proving a picture’s worth.
Studies have proven that social media posts with a photo or some other visual are more likely to draw a response than those with just text. Twitter limits posts to 140 characters, and photos, which are said to be worth a 1,000 words, don’t cut too much into that limit.
Knowing that, you should read The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand as part of your plan to improve your business and bolster your brand.
Authors Ekaterina Walter and Jessica Gioglio cover the history and rise of visual storytelling, including the expansion of social media platforms that focus on just visuals. The pair also provide case studies and examples from companies, showing how they used visual storytelling to get their message across.
And because visual storytelling is not just photos, The Power of Visual Storytelling explores different methods─videos, infographics and other media─to help invigorate your organization and increase your audience engagement.
Walter and Gioglio use visual storytelling in the book, as well, to inspire the reader to find his own roadmap. Their approach should help workers at different career levels and companies of all different sizes.
Walter became the global evangelist of Sprinklr, a social media branding company, after it acquired Branderati, a marketing firm Walter co-founded.
Gioglio, the former social media manager for Dunkin’ Donuts, joined Walter at Sprinklr as its director of content lab.
The Power of Visual Storytelling is available in paperback and as a Kindle e-book.
Review by John T. Garcia