What could be more fun than memes and videos? 9GAG, a Hong Kong-based site reaches 57.5 million followers with its random surveys, drawing contests, and videos that will entertain, like this video of a fearless young skateboarder. 9GAG focuses on UG content, which could provide inspiration for other brands.
UEFA Champions League (@championsleague)
Soccer, or football as it’s called in Europe, has a big following, which is why there’s another soccer brand on our list. The UEFA Champions League treats its 81.9 million followers (yes, 81.9 million) to matchday statistic highlights, question sessions, and lots of spontaneous shots, like this one of a player stuck in the rain.
Huda Beauty (@hudabeauty)
The cosmetic brand built by Huda Kattan, a known makeup artist and entrepreneur, has grown on Instagram since it was launched in 2013 to reach 40.5 million followers. As you might expect, a lot of posts focus on makeup tips like how to use Lifeline liquid eyeliner or how to add a punch to your browline.
Who doesn’t want to see the inside of a new luxury car? The European car company gives followers a chance to look at new models and offers surprisingly stunning images of cars with dramatic backdrops on its Insta page. This shot of a car with a city skyline or this colorful shot are examples.
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