Keynote speakers include Ann Handley, Jay Baer and Scott Monty.
Many of Content Marketing’s top gurus are headed to Raleigh, North Carolina, this week to present at the High Five Conference. The conference, which is sponsored by the Triangle American Marketing Association, started in 2016 and is geared toward all types and levels of marketers. Marketers not lucky enough to attend the event can follow along using #high5conf.
Before the conference kicks off attendees can also attend one of four workshops on topics including, data driven marketing, public speaking, typography and creative thinking. Attendees will choose from over 20 breakout sessions on topics including using LinkedIn for lead generation, customer experience, trademarks and designing for diversity. The schedule also includes eight lightning talks, where panelists talk on a variety of topics during the same session.
Keynote speakers for the event include:
Jay Baer, founder of strategy consulting firm Convince and Convert. Baer is responsible for thousands of content marketers who attended Content Marketing World 2015 now thinking about their mom’s opinion when creating a piece of content. At this conference, Baer will talk about keeping customers happy, which is also the topic for his new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers.
Ann Handley, chief content officer of Marketing Profs. Handley wrote one of the go-to books for writing content – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – which was a Wall Street Journal bestseller. According to Handley, the keys to ridiculously good content are Bigger, Bolder and Braver, and her keynote in Raleigh will expound on these points.
Denise Jacobs describes herself as a “creativity evangelist” as well as an author, speaker and consultant. Jacobs also founded The Creative Dose, Rawk the Web and The Creativity (R)Evolution. While she has written about the technical aspects of web design, including her book, The CSS Detective Guide, her recent work focuses on encouraging creativity in technical experts, marketers and executives that turns into increased productivity and business results.
Scott Monty headed up social media at Ford Motor Company for six years and is now principal of Scott Monty Strategies. His clients have included many household names – IBM, T-Mobile, American Airlines and Coca-Cola. Attendees will leave his keynote talk with ideas on how to create customer-centered marketing as well as the importance of this approach. Monty currently serves on the board of directors for the American Marketing Association.
Lenny Terenzi will use his story about his career change to hopefully inspire attendees to continue networking, building relationships and growing themselves. He is the owner of a creative collaboration space and is the director of Uniting People for the AIGA Raleigh.
