More companies are now boiling down complicated transactions like buying a home or investing in the stock markets into easy-to-use mobile apps.
Mobile smartphone users are attempting more complex tasks on their devices, opening the door for companies to simplify cumbersome purchasing tasks and drive more online revenues.
According to data from Think Google, 90 percent of smartphone users have used their phone to make progress toward a long-term goal or multi-step process while “out and about,” a phenomenon known as “micro-moments.”
Micro-moments are further evidence of the power of mobile, and the further erosion of customer patience. Customers want what they want when they want it. More B2C businesses are looking to capitalize on this shift, including businesses with more complex transactions like investing, shopping for a mortgage, or buying a car. Here are five of the more interesting attempts by companies to build mobile apps that help make complicated transactions easier to accomplish:
Billed as “push button, get mortgage” the strategy behind Rocket Mortgage from Quicken Loans is to make the process fast, and completely online.
A Smartphone App to Build a Smartphone App
Buildfire created an easy-to-use interface for mobile to help business owners build mobile apps.
Cars for Sale
Autotrader is helping customers find new, used, and certified cars, and complete the transaction online. There are a number of car buying apps now, the lesson here being that a process that once took spending time at dealership or car center is now completely online.
Revisit Old Student Loans
Refinancing those wretched student loans is a snap with Sofi’s mobile app. Billed as a modern finance company, Sofi’s digital presence is a big reason why the company continues to grow.
Investing Toward Your Future
Robinhood, a free mobile app and service further opens the financial markets to the public. Buying and selling stocks is billed as easy and free.