With all the focus and attention given to content marketing, you might feel pressure do more each passing month. But doing more can also take a toll on your team. That’s especially so if you don’t have a plan in place to get the most out of your content and your content marketing efforts. If you want to streamline content marketing, turning your brand’s efforts into a lean, mean, speedy marketing machine, these tips can help you get on your way.
It’s not uncommon for people to feel a bit nervous when they hear phrases like “redundancies.” Don’t worry, though. Eliminating redundancies doesn’t necessarily mean letting any members of your team go.
Instead, it means making sure everyone has a clear, specific task or tasks, and that multiple people aren’t doing the same things over and over again. For example, you don’t need person A to edit a blog post, then person B to edit it again. Having too many people looking at and reviewing the same piece of content can create inconsistencies in opinions.
Plus, it’s a waste of time. Give person A a style guide to follow, and assign person B to another task, such as managing SEO or assigning topics and blog posts.
Research More Efficiently
When you’re trying to figure out what your competitors are doing, what topics are trending, and how your past content performed, it can be easy to fall into a research rabbit hole. The next thing you know, you’re 10 pages deep into a Google search, but you don’t have any real answers.
Streamlining your research process means identifying the following:
- The analytics you’ll track
- The competitors you’ll pay attention to
- The topics that are trending
You can use various tools, such as Google news or Google analytics, to get a sense of what’s going on in your particular niche. You can also set up alerts that let you know when your competitors have published new content.
Know Your Goals
According to research from the Content Marketing Institute, just over half of all B2C companies do a good to excellent job of aligning their content marketing goals with various metrics.
Knowing your goals — and how to measure and track those goals — is essential for success with content marketing. Having clear goals also helps you streamline the process. When you don’t have a defined goal or aren’t clear what you’re trying to do, it’s easy for too many ideas to float around, and for too many content projects to get started and then either abandoned or altered multiple times throughout.
Revamp Existing Content
If it’s not broke, don’t fix it. In fact, if you’ve got content that’s performed well or exceeded your expectations, make the most of it. There’s no reason not to turn a video that was super popular into a blog post, or vice versa.
The same is true for updating content that might have figures and stats that are out of date. Going back and updating that content every year or so gives you a chance to give it a new spin, as well as updated data.
Use Content Marketing Tools to Save Time
Work smarter, not harder. Content marketing tools can help you streamline the process considerably. Whether those tools include trackers that measure various KPIs or metrics, content management systems that let you see what blog posts are written and when they are published, or networks that connect you to content creators and help you manage your team, there’s no reason to do anything by hand anymore.
Streamlining your brand’s content marketing involves all aspects of the content creation, distribution, and promotion process more efficiently. With the time you save, you’ll be able to focus on other needs of your brand, helping it to grow and thrive.