Artificial intelligence and other technological advances have truly changed the game. Marketing automation tools allow human creativity to take center stage, speeding up research and planning processes and providing new inspiration for content ideation.
These content marketing automation tools help you create content, generate new ideas, and keep projects on track.
Buffer
Buffer’s AI Assistant helps repurpose social copy to fit the tone of any social media platform, generate ideas, and provide instant replies or summarized versions of large paragraphs. The AI Assistant is one feature among Buffer’s full social toolkit, which also includes customized landing pages and planning tools.
Pricing: Free plan includes publishing tools, AI assistant, and landing page builder; Essentials plan adds engagement tools and analytics reports for $5/month, and Team plan includes collaboration tools and access for unlimited team members for $10/month.
UpContent
Your brand wants to demonstrate its authority in its space, and provide useful information to customers or potential business partners. UpContent scours the entire web for articles related to your industry and curates them. You can quickly find inspiration and interesting trends through this tool, and it integrates with many other key software, including WordPress.
Pricing: Engager plan includes 50 topics and three collections for $95/month; Orchestrator plan includes 100 topics and nine collections for $265/month.
Hootsuite
You can schedule posts, keep tabs on analytics, and manage many social media platforms all in one place with Hootsuite. This tool helps marketers keep a consistent message across all platforms. Hootsuite offers a new tool that helps organizations ensure compliance with regulatory requirements, and it also includes workflow visualization and management tools.
Pricing: Professional Plan includes 10 social accounts for one user at $99/month; Team Plan includes 20 social accounts for three users at $249/month.
Grammarly
Grammarly is a writing application that points out mistakes and suggests better ways to write content. Many large companies – including Salesforce, Expedia, and universities such as UPenn – use Grammarly to ensure high-quality writing. Insights generated by AI can help you craft an email, or guide you through writing an article or other document.
Pricing: Free plan includes spotting mistakes and analysis of writing tone; Pro plan at $12/month includes adjustment to writing tone, ability to rewrite full sentences, AI prompts to generate text, and plagiarism analysis.
Akkio
Akkio is an AI-powered platform focused on helping a business parse data to create insights and predict the future. The platform’s AI detects new opportunities and spots inefficiencies. For example, Akkio can track your content strategy’s search-engine performance and suggest fixes.
Pricing: Basic plan available for $49/month; advanced plan including time forecast tool and advanced model operations available for $99/month
Semrush
Semrush comprises many aspects of other content creation, social media, and analytics tools all in one place. Top content creation tools include a writing assistant that tracks SEO score and readability which integrates with Google Docs and WordPress, assistance with topic research using trending topics and headlines, and templates for search-engine optimized content. Semrush’s ContentShake AI can create articles and generate AI-produced images.
Pricing: Free trial is available. Three levels of subscription tiers, starting with Pro at $139/month, which includes research tools such as competitor analysis, SEO tools, and website audit.
Heap
Heap is geared toward full understanding of the way users interact with your brand online. This tool analyzes the journeys potential customers take through your brand’s website and social platforms. It can spot opportunities to capture sales as well as areas where the user experience can improve.
Pricing: Free version includes core analytics charts and integrations. Three other tiers are offered, with pricing customized based on your brand’s needs.
Omnisend
A brand that succeeds with e-commerce provides a consistent user experience that extends across multiple channels. Omnisend simplifies all of this into one workflow. You can control how messages are sent and how actions are taken by setting things up once, and letting the platform’s automation handle the way customers interact with your brand via email and SMS.
Pricing: Free version includes 250 contacts, 500 emails per month, 500 web push notifications per month, and 50 published Shopify reviews. Standard plan starts at $16/month, and unlimited Pro plan starts at $59/month.
Impact Hero
Impact Hero analyzes your website’s content and provides recommendations on how to improve on weaknesses and enhance a customer’s journey through learning more about what you have to offer. You can identify top channels and see how customers find you best.
Pricing: Available as part of Semrush’s suite of marketing products, and individually for $200/month.
Buzzsumo
Buzzsumo can spur great ideas for content, compiling the most relevant information and trending topics that you can pull together and create an insightful article which ranks highly in search. The tool’s Content Ideas Generator allows you to make a highly customized search for trending topics, audience questions, popular related topics, and much more.
Pricing: Content Creation package for marketers starts at $199/month; PR and Comms package available for $299/month; Full suite package available for $499/month; Enterprise package available for $999/month.
ChatGPT
ChatGPT is probably one of the first things you think about when AI comes to mind. ChatGPT is known for creating in-depth text responses to prompts which are often highly accurate and well-written. You can gain many content ideas from ChatGPT, simply by asking it questions or issuing commands to write at length about your topic.
Pricing: Free version allows use of writing application; $20/month full version includes access to DALL-E image generation software and full access to all ChatGPT versions.
FormAI
FormAI is an all-in-one content creation platform powered by AI applications such as ChatGPT and Stable Diffusion. Influencers and marketers alike can find excellent value in FormAI’s features, including highly customized image creation, text prompts to provide inspiration, and audio effects such as voice cloning, speech synthesis, and translation. Bring a photo of yourself or someone else to life with a Talking Portrait, create logos with Fresko, or transform your own photos with Mixers.
Pricing: Several plans are available, starting with a 10-day free trial, and each tier with expanded access to AI-generated images. A free Limited Plan offers access to basic tools. Other plans follow with the Creator Pro ($9/month, about 1,250 AI images), Creator AI ($23/month, about 3,750 AI images), Creator AI+ ($47/month, about 8,750 AI images), and Marketer Pro ($129$/month, about 15,000 AI images).
