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Tips & Tricks

The Tearjerkers: Content Marketing Examples That Hit the Heart

Tap into their feelings and people are much more likely to remember your content.

Here’s a roundup of recent tearjerker content marketing that made its way into even the coldest, darkest hearts.

Purina: Puppyhood

Millennial hipster + adorable puppy = heart melting marketing.

Dove: Change One Thing | How Our Girls See Themselves

Watch as tween and teen girls share all the ways they’d change themselves in the latest iteration of the #RealBeauty campaign.

Bing: Three Generations

Three minutes is all it takes to feel connected to this daughter, father and brand new granddaughter in a video featuring Bing’s products. A military family, a happy pregnancy – it checks all the boxes.

Sport England: This Girl Can

Maybe not quite a tearjerker, but emotional? Yes. Girl Can is all about female empowerment. The brand has created all types of content around their campaign.

Procter & Gamble: #LikeAGirl

Like Dove’s Change One Thing, this video uses girls to open up watchers’ hearts.

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