Tap into their feelings and people are much more likely to remember your content.
Here’s a roundup of recent tearjerker content marketing that made its way into even the coldest, darkest hearts.
Millennial hipster + adorable puppy = heart melting marketing.
Dove: Change One Thing | How Our Girls See Themselves
Watch as tween and teen girls share all the ways they’d change themselves in the latest iteration of the #RealBeauty campaign.
Bing: Three Generations
Three minutes is all it takes to feel connected to this daughter, father and brand new granddaughter in a video featuring Bing’s products. A military family, a happy pregnancy – it checks all the boxes.
Sport England: This Girl Can
Maybe not quite a tearjerker, but emotional? Yes. Girl Can is all about female empowerment. The brand has created all types of content around their campaign.
Procter & Gamble: #LikeAGirl
Like Dove’s Change One Thing, this video uses girls to open up watchers’ hearts.