Experts in content marketing don’t just deliver the latest industry news, they make the news.
These content marketers have tens of thousands of followers around the world and are masterful story tellers who create content that is informative and relevant as well as inspiring.
So who are the top five in their field?
Recognized as an industry pioneer, Robert Rose is the chief strategist for the Content Marketing Institute, helping top brands and businesses develop successful strategies for online marketing. He is also a senior contributing analyst for Digital Clarity Group.
In 2015, Rose released “Experiences: The 7th Era of Marketing“ with co-author Carla Johnson. The authors analyze five years of research with global brands to create a set of better practices that place strategy before structure, offering a road map for the future of content marketing. Together with Joe Pulizzi, Rose wrote Managing Content Marketing, a ground breaking book that told marketers how to put content marketing to work. The book spent two weeks as the number one marketing book on Amazon. Rose is a featured writer and speaker at technology and marketing events around the world.
Top marketing veteran Ann Handley is chief content officer of MarketingProfs. Before MarketingProfs, she co-founded ClickZ, a pioneer in interactive marketing news and commentary. Most recently the author of “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content,” Handley believes writing matters more now than ever in the world of digital marketing where story telling is paramount.
She’s known for offering expert insights into the process and strategy of content creation, production and publishing, with an emphasis on providing actionable advice to help a business grow. Forbes has called her “the most influential woman in social media.”
He has a passion for wearing orange but Joe Pulizzi is known as the founder of Content Marketing Institute (CMI), the leading content marketing educational resource. CMI produces Content Marketing World, the largest annual content marketing event in the world, and the leading content magazine, Chief Content Officer.
He is the winner of the 2014 John Caldwell Lifetime Achievement Award from Content Council. In addition to writing one of the world’s most influential content marketing blogs, Pulizzi writes a column for entrepreneur.com and is a LinkedIn Influencer. His fourth book, “Content Inc.,” was released in September. Fortune Magazine listed his third book, “Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less,” one of the five must-read business books of the year. He was named the Most Influential Content Strategist by Lacacon, as well as Content Marketer of the Year (Contently).
Known for providing an eclectic mix of social media tips and online marketing advice, Jeff Bullas is the author of “Blogging the Smart Way: How to Create and Market a Killer Blog with Social Media.” Considered one of the most influential leaders in content marketing, Bullas takes pride in providing consistent and up-to-date content to his readers.
His blog, which receives more than five million page views a year from more than 200 countries. It covers content marketing, social media strategy and email marketing. Bullas’ resume includes numerous top rankings, including #1 Global Business Blogger, #1 Content Marketing Influencer by Onalytica in 2015, and #1 Content Marketing Influencer Globally in 2014.
Heidi Cohen is the chief content officer for Actionable Marketing Guide, known for providing marketing insights and practical advice on social media and content marketing. As a journalist, speaker and marketer, Cohen is known for consistently providing informative and relevant content in an easy to understand manner designed to help marketers and businesses succeed.
The Actionable Marketing Guide features a new marketing book every week that includes key influencers and experts. Cohen offers resources, advice and insights on social media marketing that are valuable to newcomers as well as savvy social medial mavens looking to hone their skills and expand their knowledge.