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2016’s Top Content Marketing Pros to Follow

Who are North America’s leading content marketing experts? Here’s a quick hit list of 10 key digital influencers and leaders who’ve made their mark online in content marketing circles and from whom you can learn.

We don’t often do lists here at, but when we do it’s because we think they’re valuable. Today, we’re sharing our list of 10 content marketing experts in North America. You should follow them for top insights and deep knowledge of the content marketing field.
Many of these leaders stay on top of business trends in other areas, too, including digital marketing, social media, SEO, email success, marketing automation, among others. Because of their deep knowledge, many of them have written some of the top-selling business books of the 2010s.
In no particular order:
Rand Fishkin (former MOZ CEO, current individual contributor at Moz) and social media evangelist, book author, content creator, board member and product guy. King of data.
Joe Pulizzi leads the top industry association, the Content Marketing Institute, and is a top content marketing business writer, author and event speaker. Smart blogger.
Kristi Hines is one of the best bloggers in the content marketing industry. She writes for many of the leading sites and has over 1,000 articles to her name. Seek out her work for top insights into all things digital content.
Peter Shankman is a top social media creator, book author, conference speaker, and TV commentator expert on all things digital marketing and branding. He’s fearless and funny!
Jay Baer is a best-selling book author in the areas of customer service and business marketing. His digital marketing advisory company Convince and Convert covers the content marketing field in realistic, data-fueled terminology.
Jeff Bullas is everywhere! Jeff’s a leading social media marketing and content marketing expert, event keynote speaker, best-selling author and top overall digital marketing strategist.
Gary Vaynerchuk is a hustler, a pioneer in digital marketing and CEO of VaynerMedia, an agency that specializes in social media branding. Vaynerchuk is also the author of “Crush It!”
Robert Rose works alongside Joe Pulizzi as chief strategy officer for the Content Marketing Institute. He hosts webinars with content marketers, speaks at numerous conferences and has authored books on content marketing.
Lee Odden is a digital content marketing leader, and current CEO at Top Rank Marketing. Lee is a best-selling author, conference speaker & business consultant on content marketing.
Ann Handley has been the brains behind MarketingProfs for years. As chief content officer, Ann communicates with smarts and style.

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