There’s good reason for the rise of content marketing, and the numbers tell the story.
There is world of difference between the content marketing needs of a B2C marketer versus those of a B2B marketer. Here are 50 essential facts you need to know to get the most out of your B2C content marketing program:
1: 62% of B2C marketers report using infographics, making it the most widely used content strategy.
2: Of the B2C marketers who use infographics, 63% feel that they are effective
3: 76% of B2C marketers say they use content marketing.
4: 37% of B2C marketers feel their content marketing strategy is effective.
5: Between 2014 and 2015, the percentage of B2C marketers with a documented content marketing strategy grew from 27% to 37%.
6: Between 2014 and 2015, B2C companies increased the amount of total marketing budgets going toward content from 25% to 32%.
7: 16% of B2C marketers discuss their content marketing strategy daily.
8: 32% of B2C marketers discuss their content marketing strategy weekly.
9: 13% of B2C marketers discuss the content marketing strategy only when it’s necessary.
10: 28% of B2C marketers consider content marketing meetings “extremely valuable.”
11: Only 10% of B2C marketers rate their company’s content marketing program as “very effective.”
12: 40% of B2C marketers feel their company’s content marketing program is “neutral” in relation to how effective it is.
13: 77% of B2Cmarketerssay they will increase the amount of content they produce in 2016.
14: Only 2% of B2C marketers report they will decrease the amount of content they produce in 2016.
15: 90% of B2C marketers use social media in their content marketing programs, making it the most popular platform to publish content.
16: 87% of B2C marketers include photos or illustrations in their content.
17: 83% of B2C marketers publish eNewsletters.
18: 82% of B2C marketers produce videos as part of their content marketing strategy.
19: 81% of B2C marketers publish website articles as part of their content marketing strategy.
20: 61% of B2C marketers rate eNewlsetters as an effective content marketing strategy.
21: 67% of B2C marketers feel that in person events are an effective content marketing strategy.
22: 66% of B2C marketers feel that illustrations and photos are an effective content marketing strategy.
23: 67% of B2C marketers feel that social media is an effective content marketing platform.
24: At 94%, Facebook is the most widely used social media platform used by B2C marketers.
25: 82% of B2C marketers use Twitter.
26: 77% of B2C marketers use Youtube.
27: 76% of B2C marketers use LinkedIn.
28: 66% of B2C marketers feel that Facebook is their most effective social media platform.
29: 50% of B2C marketers feel that Twitter is their most effective social media platform.
30: 42% of B2C marketers feel that Instagram is their most effective social media platform.
31: 50% of B2C marketers say they will produce more content in 2016.
32: 30% of B2C marketers feel sales are the most important measurement of content marketing effectiveness.
33: 83% of B2C marketers think sales is their most important content marketing goal of 2016.
34: 64% of B2C marketers rate Search Engine Marketing (SEM) as effective, making it the mostly highly rated method of content marketing paid advertising.
35: 76% of B2C marketers use both SEM and promoted posts in their content marketing strategy.
36: 28% of B2C marketers feel that lack of vision from higher up is a significant content marketing challenge.
37: 32% of B2C marketers think that finding trained content marketing professionals is a significant challenge.
38: 51% of B2C marketers consider measuring content effectiveness a significant obstacle.
39: 54% of B2C marketers consider creating engaging content a significant obstacle.
40: 44% of B2C marketers feel that consistently producing content is a significant obstacle.
41: 40% of B2C marketers think that producing a spectrum of content is a significant obstacle.
42: 40% of B2C marketers marketers use webinars and/or webcasts within their content marketing program.
43: 43% of B2C marketers use mobile apps as part of their content marketing program.
44: 46% of B2C marketers use native advertising as part of their content marketing program.
45: 37% of B2C marketers describe their organization’s content marketing program as “mature.”
46: B2C marketers use an average of seven social media platforms.
47: B2C marketers use an average of four types of paid advertising methods.
48: 43% of B2C marketers feel their companies have a clear content marketing vision/strategy.
49: 54% of B2C marketers think blogs are an effective content marketing platform.
50: 17% of B2C marketers publish new content daily.
