The dream fulfillment aspect of the real estate industry makes it a perfect fit for image-based social media platforms, and certain agents are making the most of them.
Content marketing is a natural fit for real estate buyers and sellers. According to last fall’s “Real Estate in a Digital Age” report from the National Association of Realtors, the first place people look for home buying information is the internet. Nearly half of all buyers look first to properties online before contacting an agent. That number soars for Millennials, where 95% of them searched online for properties.
Industry publisher Inman News has led the call for better content marketing for the real estate industry for years. In real estate circles, fulfilling dreams are 99% of the work, and that’s why great visuals work. For great content marketing, that means using Pinterest, for a start, Instagram for sure, YouTube and other ways to sell the dream of a new luxury house.
A real estate firm needs to get properties listed online and featured on real estate web sites and local listings sites, with pictures, images and descriptive copy. Here are some of the real estate leaders in content marketing.
The Altman Brothers
Josh & Matt Altman are killing it in content marketing. Based in Los Angeles, the Altman Brothers claim to be among the top producing real estate agents in the country. They works primarily with high-end luxury buyers and sellers in Los Angeles, San Francisco and New York. The brothers have been featured on the Bravo TV series “Million Dollar Listing”, they place their luxury properties all over their Instagram page, and they stay active on the Altman Brothers Facebook page
Luis D. Ortiz
Luis D. Ortiz is another massively successful real estate agent using the combined worlds of TV’s Million Dollar Listing exposure with great content marketing on social feeds. He is a regular blogger for Bravo’s show site, runs a fantastic Pinterest site, maintains his own real estate group at Douglas Elliman in NYC, and has nearly 83,000 followers on Twitter.
Seth Williams, founder of ReTipster, strives to combine part-time real estate investment guidance with get-rich insights to create a growing buzz around his blog and his brand. He’s regularly included in listicles of real estate blogs, he‘s active on his ReTipster Facebook page, and he works to share video clips around his business and how to bring more people into it.
Placester is a technology solutions provider and leads builder company for real estate agents, brokers and others. It finds the science through SEO, leads and data for real estate buyers and sellers. Here’s an example of its real estate infographic it put together based on some industry research numbers. and here’s just a snippet: