Marketers are buzzing about AI, especially content marketers. New advances in user-friendly AI tools can help alleviate some manual, time-consuming tasks that content marketers juggle. While there’s a lot of talk about AI, its increased capability is still fairly new. However, it’s important to know the benefits of this improved tech, and how your marketing team could leverage AI in content marketing in the near future.
Benefits of AI in content marketing
How could AI benefit your content team? Here’s a look at some of the advantages marketers see. AI can:
Save you time
AI can automate tasks, which means marketers spend less time on tedious chores. For example, AI can review data and spot trends, so rather than sifting through your social media analytics for each platform, AI tools can do it for you and provide a trend-identifying synopsis of the metrics.
Write content for you
AI can produce conversational content. As a result, marketers can lean on AI for simple content needs, like writing social media posts unique to each platform.
Aid in customer satisfaction
Chatbots are a common application for AI. In the past, chatbots were fairly basic. They could answer simple questions or provide a link to a knowledge library, but with advancements in AI, they’re more powerful now. Chatbots learn your brand’s USP, converse with customers, and can even promote referral programs — all of which can increase customer satisfaction.
Applications for AI in content marketing
AI has a lot of different capabilities, so much so that it’s hard to know what the tech can actually do. To help make AI more tangible, here’s a look at some of its applications in content:
Brainstorm new content titles
It’s a challenge to generate new content ideas, but AI can help. Marketers can use it to generate a list of fresh, relevant topics to entertain and educate their audience.
AI can even examine data, like the engagement rates of previous blog posts, and identify content trends. From that information, it can provide a tailored list of new blog topics to write.
Write pieces of content
With some guidance, AI can generate small content, including social media posts, email copy, or even notifications for personal messaging apps.
When you ask an AI-powered tool to create content, you essentially provide directions. Since AI has the power to understand human conversation, it can interpret your needs and act on them fairly quickly.
One of AI’s superpowers is its speed. If you asked a freelancer to write a series of email drip campaigns, it would likely take days. AI can have it done in a matter of minutes.
Find potential influencers
Interested in collaborating with an influencer to promote a product? Finding an influencer is often the toughest part. You want an experienced, reputable influencer who shares your brand’s views and speaks to your target audience. AI can sift through social media content and identify brand mentions, so you’d have a list of relevant influencers to consider in a snap.
Identify UGC content to repurpose
Loyal customers often chat about their favorite products on social media. While marketers should keep tabs on social @mentions, it’s not always easy. Marketers can ask AI tools to search social posts for promotional UGC content and share it on their brand channels.
It’s a good way to keep tabs on your most active social followers too. It could spark beneficial collaborations in the future.
What does AI implementation look like?
So, you’re ready to give AI a try, right? Now what? There isn’t one centralized AI tool you can download. Instead, AI tools must be purchased, set up, and customized to suit your brand. Here’s what implementation looks like:
Customize your AI
AI tools have to learn about your business and goals. To do so, machine learning comes into play and usually “reads” existing resources like a website, blog, and social media posts to better understand your organization.
Provide guidance
As mentioned, AI can do a lot, so you’ll need to tell the tools what you want them to do. You have to get specific too. You can’t just tell it to write a promotional email. AI needs parameters. Instead, you’d ask it to write a promotional email for your target audience that focuses on selling vintage car parts for a 1967 Ford Mustang.
Review the results
No matter what task an AI-powered platform completes, human eyes must check it. If it generates copy, for example, proof it to make sure it’s in your brand’s voice, is grammatically correct, and speaks to your audience. AI is powerful but not perfect. Always check its work.
AI could improve the lives of content marketers by easing some of the workloads. With AI-powered tools analyzing data, brainstorming ideas, writing content, and aiding in customer service, the list of benefits is impressive.
