ChatGPT can help content marketers with many tasks, but to get results, you must provide prompts. Think of prompts as short, specific instructions. The more detail you provide, the more satisfied you’ll be with the results. While coming up with prompts seems easy enough, it’s helpful to see examples to learn how to craft prompts that net the best outcomes. To help content marketers use ChatGPT to their advantage, here’s a list of prompts to consider, along with tips to create your prompts.
ChatGPT prompts to use for content marketing
Content marketers can use ChatGPT to help write content, aid in social media, brainstorm ideas, conduct research and craft emails. The list below provides a series of prompts broken up by those categories.
To write content
- Write a 300-word article titled [title] with five subheads and a call to action that links to this site [insert URL].
- Generate a list of 10 FAQs about [topic] and provide answers that are 60 characters each.
- Using this white paper, trim it down to a 500-word blog article that contains three subheads [insert link to white paper].
- Write a 50-word product description for this product [link to product].
- Write an informative 50-word blog introduction for [title of article] using the keyword [keyword] that includes one statistic.
- Write a bulleted list that provides the takeaways for this article [link to article].
- Write a 100-word ‘About Us’ section summarizing our company and products using this resource [provide a bulleted list of information].
- Write an elevator pitch for this product. Ensure it contains the company slogan provided [provide a link to the product website and slogan].
To help with social media
- Write a 30-second TikTok script that explains our product’s top features [insert product features].
- Write a conversational, one-minute script with step-by-step instructions on [topic] using the resource provided [insert link].
- Come up with 10 Instagram posts that give customers tips on [topic] in a friendly, educational tone.
- Using this blog post, write three Instagram posts that promote it and provide a link to it. [insert blog post and link].
- Write five Instagram posts encouraging followers to participate in this contest [link to contest rules].
- Provide a list of 10 hashtags that are relevant to the post below [provide post].
To brainstorm or flesh out ideas
- Provide a list of five blog titles focusing on [topic] for [target audience].
- Create a list of 10 blog titles about [topic] that align with content from this blog [insert a link to blog].
- Write an outline for a podcast that focuses on [topic] and is relevant to [target audience].
- Outline an infographic using this data [insert statistics].
- Outline the article provided [insert article copy].
- Write 10 subheads for a blog article titled [title of blog].
- Create a list of 10 trending topics in the [industry].
- Generate a list of statistics that focus on [topic] and provide source links.
- Write a 50-word summary for this article [link to article].
To conduct research
- Generate a list of 20 keywords that focus on [topic].
- Generate a list of the top 10 websites in [pick an industry].
- Generate a list of 20 taglines for the product below [insert product information].
- List challenges faced by [target audience].
- Provide a list of 10 ways to engage dormant customers.
To help with email
- Craft a promotional email encouraging [target audience] to buy this product [insert product details].
- Write a newsletter with three sections. Each section should focus on [topic] and be 100 words each.
- Pitch five ways to promote [product] to [target audience].
- Write a drip email campaign that contains three emails that nurture the relationship of [target audience] and encourage them to buy [product] in the third email [link to product].
- Draft a 100-word sales email convincing customers to switch to our product. Include the following benefits [list of benefits].
- Generate three email subject lines for the following email [provide the email copy].
- Assume the role of a digital marketer and draft a promotional email for [target audience] based on this subject line [provide subject line].
How to generate your own prompts
The prompts above can inspire you to create your own mini instructions, but as you do, keep these tips in mind:
Each prompt you craft should be as specific as possible. Take a look at the general prompt and the specific prompt below.
Generic: Write an article about digital marketing.
Specific: Write a 300-word article about the benefits of digital marketing for B2B companies with two subheads using this reference [provide a link to an article].
Aim to create specific prompts to get more detailed results.
When you can, add specific numbers to your prompts. For example, ask for 10 subject lines or a 500-word article. Numbers like this add specificity that improves results.
Offer reference material
ChatGPT can browse online sources if you have a paid subscription, but if you want to save money, you can provide the source information yourself. With sources to draw from, ChatGPT provides more relevant content. Search for online sources that align with your needs and use them as source material.
You can feed ChatGPT things like your brand guidelines or certain compliance language that it should always follow. Consider providing this information early so ChatGPT’s responses are on-brand and limit edits.
Assign a role
You can tell ChatGPT to assume a certain job title, like a salesperson or a customer service rep. You can ask it to take on a certain tone, like a pirate or that of an ancient Egyptian. Adding this point of view can help the AI-powered platform generate the results you need.
If you ask ChatGPT to write a larger piece of content, like a 500-word article, add the formatting that you’d like to see to your prompts. Ask it to include an introduction, three subheads, and a conclusion, for example.
Adjust your prompts when you get something you don’t like
You’ll get content or suggestions from ChatGPT that miss that mark. When that happens, clear the results and refine your prompt. Usually, you need to get more specific.
Ask for sources
When you use ChatGPT, you should always proofread it and source-check it. If you read an article ChatGPT wrote, and something doesn’t seem quite right, ask it to provide a source. Sometimes the platform won’t have one; sometimes, the source isn’t credible. Either way, don’t be afraid to ask for citations to verify content before you publish it.
In your prompts, you can also ask it to list sources.
ChatGPT can help content marketers with a series of chores, and the prompts above can help achieve the best results. However, be mindful of how your team uses ChatGPT or any kind of AI-powered platform. Put best practices in place and ensure the content you publish from the platform is fresh, accurate, and on-brand.